Friday, April 24, 2009

Car Logo Evaluation

Looking at a mini for the first time you think compact and fuel efficiant not BMW sports car. The mini's logo shows wings with a bold sans serif font. The wings in the logo may throw you of because something so small wouldnt strike you to go fast. But the mini has a few tricks up its sleave when it comes to sports car lovers. Mini's logo is appealing because of its simple yet affective design of wings(speed)and MINI(compact) Representing there product perfectly.
Jeeps logo is a bold sans serif font Represtenting a strong and rugged durriable product. When you think of a jeep you think of a capable vehicle that will take you where you want to go. Jeep has been known for assisting in war by providing vehicles that can go to men in the field No matter the condisions. "My JEEP won a war, your honda mowed my lawn." Jeeps logo kept it simple and bold representing what they feel is there product. I think they captured it well.
Ferrari's logo has been a horse on its hind legs ever since I can remember and to me it has always signified power. A horse waiting to explode into a dead run. Ferrari has incorperated this into the design of all of there vehicles. Sleek sexy cars that pack a punch as soon as you step on the gas pedal. The font used in this logo is a serifs font. Showing detail and curviture to the lettering just like the design of all Ferrari's Cars. I think ferrari has chosen a great logo and font to represent the power and detail they put into their vehicles.















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